Amazon announced Project Zero, a new effort that the online retailer is rolling out with the goal of eliminating counterfeit products from the site. Project Zero will allow brands joined to directly flag and remove counterfeit listings of their products from Amazon on their own.

 

Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products.

 

Previously, companies who had seen fake versions of their products would have to submit a request to Amazon, which would evaluate the claim and remove it. Project Zero, according to Amazon, will let companies to remove products without Amazon’s approval. With Project Zero, brands no longer need to contact Amazon to remove a counterfeit listing.

 

Among that, Amazon releases Automated protection — “powered by Amazon’s machine learning expertise, automated protections continuously scan our stores and proactively remove suspected counterfeits”.

 

With provided logos, trademarks, and other key data about brands, this tool will scan over 5 billion product listing updates every day, looking for suspected counterfeits.

 

Finally, Amazon is offering an optional product serialization service. The product serialization service provides a unique code for every unit that is manufactured, and the brand puts these codes on its products as part of its manufacturing process. Unlike the automated copy protection system and the self-serve option to delete listings, which are free for brands that are accepted to Project Zero, the serialization service will cost between $0.01 and $0.05 per unit, depending on volume.

Humans are visual beings. 30% of our brains are engaged in the task of processing visual information as compared to only 8% for touch and 3% for hearing. It is much easier and more efficient for our brains to process images than reading or listening.

Knowing this is extremely important due making good amazon listing design. Infographics is a perfect way to show complicated information and present it in a way that’s easy-to-digest and eye-catching. Here are few tips that will help you to make your amazon infographics clear and comprehensive — and as a result to boost your amazon sales!

 

1\ keep it simple

Your amazon listing infographic need to be as simple and focused as it possible. It is not always an easy task – but keep in mind that text plays a second role in an infographic. Ideally, your customer should be able to understand the information you provide without reading a word. Less text — more graphics!

 

2\ TELL A STORY

Make your infographics original and tell the story built around your content. Remember that today internet user has very little patience, and to attract and keep attention your content should be interesting and fresh.

 

3\ PICK COLORS CAREFULLY

Too colorful palette can cause confusion when comprehending your data. Use neutral colors for background and 2-3 colors palette for elements — a contrast between background and infographic’s elements will make data pop and easy to read.

 

 

 

4\ USE PROPER FONTS

Make your amazon infographics easy to read and understand by using simple and clean fonts styles for your text. Try to avoid calligraphic, handwritten and decorative fonts for paragraph text — it will make your infographic too busy and difficult to read. Also keep in mind that often fonts are protected by copyright — so make sure you use open license or have rights to use particular fonts!

 

 

5\ CREATE LOGICAL LAYOUT

It is important for layout to be logical and easy-to-follow. Avoid random elements and confusing flow of information. Make hierarchy of elements in your amazon infographic clear and obvious for reader!

 

 

Of course, these are just basic principles of making efficient and good-looking infographic — you can bend these “rules”, just make sure you know what you are doing! And remember — infographics are a powerful way of communicating information and attracting new customers. Good luck!